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Jim Edwards
Nov 29, 2023
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Revolutionizing Pharma Content Strategy with CDAF: Precision Messaging for Enhanced Patient Care

Introduction: In pharmaceutical marketing, brand managers constantly grapple with crafting content that resonates with both healthcare providers (HCPs) and patients. The Content Development Agile Framework (CDAF) offers a groundbreaking approach,

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Jim Edwards
Nov 15, 2020
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Marketing and Sales as An Engineering Process: Building Repeatable ROI into Your Marketing Machine

Some view traditional marketing as an art, while others see it as a science – most describe it as a blend of both. However, it could be argued that marketing

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Jim Edwards
Nov 15, 2020
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Truth in Content

A 50-year-old newspaper offers a master lesson in content marketing best practices for today. Not long ago my sister gave me something she’d found in a box of family mementos:

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