Introduction: In pharmaceutical marketing, brand managers constantly grapple with crafting content that resonates with both healthcare providers (HCPs) and patients. The Content Development Agile Framework (CDAF) offers a groundbreaking approach,
Recently, a feline friend had a litter of kittens. (Yes, dogs can have cat friends.) When I saw these little furballs, it was love at first sight. They’re so cute,
Millennials are a unique breed of consumers that require different marketing tactics. I love making new friends. It doesn’t matter how big or small they are, or even what species
As you know, dogs have a great sense of smell. In fact, we interpret the world around us predominantly by smell. While humans have about 5 million scent glands, we
How creating content with other experts can expand your audience and attract more prospects. Did you know that Great Danes were originally bred by German nobility to hunt wild boars
Content marketing, marketing automation and cool websites are not just for B2C companies. To be successful, B2B marketing strategies must also include these tactics. I’m a lucky dog. Not only
Credit: Sarah Edwards (because she said so) Mentoring occurs when a more experienced or knowledgeable person (or dog) helps to guide a less experienced or knowledgeable person (or dog). It’s
“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler Does anyone really enjoy listening to a sales pitch? Personally, I find them rather annoying. When I
Trust is important in life and content marketing. Let me explain… Like most dogs, I love car rides. Head out the window, wind blowing back my ears, the landscape whizzing
The average dog sleeps 12 to 14 hours each day. I’m not embarrassed by that fact, because it’s normal for us canines. Frankly, we think humans don’t sleep enough, which
When it comes to eating, dogs are pretty adventurous. We’re willing to give just about anything a try – even stuff that humans find disgusting, like goose droppings and unidentifiable
Dogs understand more of the human language than you think. We have favorite words, like treat, walk, belly rub and, of course, bacon. And then there are words that rank